McQuails Mass Communication Theory
by Denis McQuail
|Paperback: ||632 pages|
|Publisher:||SAGE Publications Ltd (Mar 12, 2010)|
McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes:New boxed case studies on key research publications, familiarizing students with the critical research texts in the fieldA new streamlined structure for better navigationMore definitions, examples, and illustrations throughout to bring abstract concepts to lifeMajor updates on new media, globalization, work and economyMcQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without..
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