Visual Merchandising and Display
by Martin M. Pegler
|Paperback: ||432 pages|
|Publisher:||Fairchild Books (Jun 22, 2011)|
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft--from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images..
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