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The McDonaldization of Society

The McDonaldization of Society

by George F. Ritzer


Paperback:  280 pages
Publisher:SAGE Publications, Inc (Nov 19, 2014)
Language:English
ISBN-10:1483358941
ISBN-13:9781483358949
Now in its Eighth Edition, George Ritzer's McDonaldization of Society continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in the areas of consumption and globalization. Through vivid, story-telling prose, Ritzer provides an insightful introduction to the ways in which the principles of the fast-food restaurant are coming to dominate sectors of American society as well as the rest of the world. This new edition has been fully updated to include a new focus on McDonaldization of the workforce. . ....
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