Social Media Communication: Concepts, Practices, Data, Law and Ethics
by Jeremy Harris Lipschultz
|Paperback: ||268 pages|
|Publisher:||Routledge (Aug 09, 2014)|
In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics―all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry’s leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow Social Media Communication online at: Facebook: https://www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #smc2015 SlideShare: http://www.slideshare.net/jeremylipschultz .
Lowest New Price: $48.20
Lowest Used Price: $43.97View Listing
While we make every effort to maintain the web site to ensure the accuracy of listed textbooks and prices, textbook requirements and prices are subject to change without notice.