The Complete Guide to Competitive Intelligence (Fifth Edition)
by Kirk Tyson
|Hardcover: ||168 pages|
|Publisher:||Leading Edge Publications (Dec 15, 2010)|
The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 168-page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation, company, division or an individual business unit..
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