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The Complete Guide to Competitive Intelligence (Fifth Edition)

The Complete Guide to Competitive Intelligence (Fifth Edition)

by Kirk Tyson


Hardcover:  168 pages
Publisher:Leading Edge Publications (Dec 15, 2010)
Language:English
ISBN-10:0966321952
ISBN-13:9780966321951
The Complete Guide to Competitive Intelligence is an invaluable source for the CI professional. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 168-page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews, and more. Plus, it offers detailed instruction on designing and implementing a corporate CI process that can operate as an integral function of a corporation, company, division or an individual business unit.. ....
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