TextbookMash.com - College textbooks for less. Compare. Shop. Save.
Influence: Science and Practice (5th Edition)

Influence: Science and Practice (5th Edition)

by Robert B. Cialdini


Paperback:  272 pages
Publisher:Allyn and Bacon (Aug 08, 2008)
Language:English
ISBN-10:0205609996
ISBN-13:9780205609994
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).   Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.   Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.. ....
« Less More »
amazon
Lowest New Price:  $14.97
Lowest Used Price: $10.65
View Listing
ecampus
Loading...
half
Loading...
chegg
Loading...
powells
Loading...



While we make every effort to maintain the web site to ensure the accuracy of listed textbooks and prices, textbook requirements and prices are subject to change without notice.

Twitter Facebook

Popular College Textbooks

1   2   3   4   5   6   8   9   10   11   12   13