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Entrepreneurship and Small Business Management

Entrepreneurship and Small Business Management

by Steve Mariotti


Paperback:  736 pages
Publisher:Prentice Hall (Jan 07, 2011)
Language:English
ISBN-10:0135030315
ISBN-13:9780135030318
Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management   presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.. ....
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