Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
by Kevin Lane Keller
|Hardcover: ||600 pages|
|Publisher:||Prentice Hall (Aug 20, 2012)|
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies..
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