TextbookMash.com - College textbooks for less. Compare. Shop. Save.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

by Kevin Lane Keller


Hardcover:  600 pages
Publisher:Prentice Hall (Aug 20, 2012)
Language:English
ISBN-10:0132664259
ISBN-13:9780132664257
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.. ....
« Less More »
amazon
Lowest New Price:  $159.69
Lowest Used Price: $99.47
View Listing
ecampus
Loading...
half
Loading...
chegg
Loading...
powells
Loading...



While we make every effort to maintain the web site to ensure the accuracy of listed textbooks and prices, textbook requirements and prices are subject to change without notice.

Twitter Facebook

Popular College Textbooks

1   2   3   4   5   6   8   9   10   11   12   13