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Marketing Management (12th Edition)

Marketing Management (12th Edition)

by Philip Kotler


Hardcover:  816 pages
Publisher:Prentice Hall (Jan 01, 2006)
Language:English
ISBN-10:0131457578
ISBN-13:9780131457577
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.. ....
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