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Selling: Building Partnerships

Selling: Building Partnerships

by Stephen Castleberry


Hardcover:  576 pages
Publisher:McGraw-Hill Education (Oct 17, 2013)
Language:English
ISBN-10:0077861000
ISBN-13:9780077861001
Selling: Building Partnerships, 9e remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasise throughout the text the need for salespeople to be flexible and to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.. ....
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